This is my home on the web. I founded Gradspot.com, recently launched DermTV.com, advise start-ups, program websites, and love few things in life more than building stuff. You can follow everything I do here on stuartschultz.com, or certain things on twitter, and other things on facebook.
Brooklynite Gallery in Bedstuy, NYC, is one of my two favorite galleries. They have a really fantasic space (with a large backyard that’s perfect for summer opening parties), but more importantly, they have high calibre (street) artists to fill it: Aiko, Dain, Bast, Anthony Lister, and more. However, next month, they’re doing something a little unusual. They’re holding their first ever show of art made exclusively by kids — young kids — with the proceeds going to charity. And they’ve really outdone themselves with the marketing for this show. In fact, I’d say that it’s the perefect example of a viral campaign. To keep in line with their street aesthetic, one of the gallery owners made a short video of their daughter wheatpasting a piece of her own art on a wall in Bedstuy.
They’ve very cleverly turned an exhibition of finger painting kids’ works into something relevant to the gallery’s usual patrons (fans of the street art aesthetic). This isn’t going to garner a million views on YouTube (the addressable market isn’t that big), but it sure is viral (I’m writing about it), and it most definitely will accomplish it’s main goal: resonating with Brooklynite Gallery’s clientele. These guys are better marketers than a lot of the agencies on Mad Ave.
