Stuart Schultz

This is my home on the web. I founded Gradspot.com, recently launched DermTV.com, advise start-ups, program websites, and love few things in life more than building stuff. You can follow everything I do here on stuartschultz.com, or certain things on twitter, and other things on facebook.

Diggers Care!

For one of my projects, we’ve decided to join the Digg bandwagon in order to try and drum up some traffic for specific content. (Yes - I’m using Digg for personal and promotional reasons; shoot me. But if you’re going to shoot me, why not shoot everyone else, because that’s primarily what it is. But I digress…)

After doing a ton of research, it seemed that the best course of action was to actually email some top diggers and pitch them on why it’s worth Digging a piece of my content. I didn’t actually expect it to go anywhere, but on the flip-side, what did I have to lose by trying.

So, I sent out about twenty emails with my contact info on it (email AND phone), and lo-and-behold, later in the day, one of the top twenty Diggers called me. Apparently, he calls everyone who contacts him (and even asks for their phone number if they don’t provide it; even taking jabs at people who he stated, “clearly were in India,” the dead give-away being that they “didn’t have access to a phone” or wanted “to call on Skype”). Nonetheless, we spoke for about an hour and he taught me a ton about Digg, gave me some pros and cons about pursuing a Digg social marketing strategy, and we parted ways.

I’m used to strangers helping me on the net when it comes to open-source-centric communities (ie. I’m part of the open-source CMS  Drupal community and members couldn’t possibly be more generous with their time), but I never expected the more game-theory-like social sharing communities such as Digg to be just as open, friendly, and helpful.

Guess this is just another reason to always give something a shot. Worse comes to worst, you’re no worse off than when you started.

More Information